Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to here free streaming options.
Where did OTT streaming start?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
the user base grew rapidly.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Why ad-based platforms are rising
FAST is a rapidly spreading trend in streaming.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
In conclusion
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.